Description

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US 139 – Storytelling – Miri Rodriguez

Content :

Learn the five steps of design thinking as a model to plan, design, and launch stories. In this tried and true method, students will be able to practically submit their brand stories through the empathize, identity, ideate, prototype, and test phases, understanding each step for storytelling success.

After taking this course you’ll…

• Learn what is brand storytelling…and what is not – Gain a clear definition of storytelling as a connection tool for user-centered experience
• Understand Design Thinking – Learn about this powerful problem-solving framework that puts people at the center of design solutions
• Craft your story with empathy and Design Thinking Principles – Take your story through the five steps of design thinking and learn to prototype stories
• Understand the three levels of empathy for business results – Embracing empathy as a business innovation tool in today’s digital market
• Leverage visual elements in storytelling – the power of color, typography, photo, video, and digital assets to take storytelling to the next level

Your course curriculum

STORYTELLING

1. What is—and what is not—storytelling

Understanding the power of story and dispelling ideas of what it is not

Topics covered:

• Learn the elements, structure, and attributes of the story
• Define the story arc (exposition, rising action, climax, falling action, resolution)
• Understand the 8 basic structures of storytelling

2. Introduction to Design Thinking for storytelling

Leveraging design thinking to prototype stories

Topics covered:

• Understand the Design Thinking steps
• Understand how to submit stories through the Design Thinking model
• Begin to conceptualize empathize, define, and ideate phases

3. Step one: Empathize

Becoming an empath to tell effective stories

Topics covered:

• Empathy is a skill set
• Learn the 3 levels of empathy: cognitive, emotional, compassionate
• Finding your story’s universal truth

4. Step two: Defining

The importance of defining the story mission, character, plot, and conclusion for a successful story

Topics covered:

• Creating a story mission
• Defining the story characters
• Creating a story outline

5. Step three: Ideating

Ideation is about taking your story arc and giving it intersectionality (several layers from several angles)

Topics covered:

• Ideation is a great tool to tell stories
• Brainstorming sessions and ideas
• Using the SCAMPER brainstorming tool

6. Step four: Prototype

Creating low-cost, low-effort story concepts

Topics covered:

• Learning to create story concepts
• Prototyping storylines
• Identifying the best prototypes by using the Napkin Pitch model

7. Step five: Test

Learn to benchmark your storytelling

Topics covered:

• Success indicators in storytelling
• How to fail with a story

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