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US 63 – Deep Dive Into Niche Marketing – James Pollard
If you’d like to build your business with a boring (yet tried-and-true) strategy for getting more clients, then this letter will show you how.
But fair warning: this strategy is slow and unsexy. It’s nothing like the “tactics” the so-called “experts” scream about. Plus, it takes time and effort to implement. So, if you’re looking for something fast and easy… this isn’t it.
However, numbers don’t lie: according to CEG Worldwide research, 70% of top financial advisors (defined as those earning at least $1 million annually) are doing this one thing.
But First, Read This Disclaimer…
Please understand that my results are not typical. I’m not implying you’ll duplicate them (or do anything for that matter). My references are used for example purposes only.
I’ve had years of experience helping financial advisors get more clients and my personal results should be considered exceptional.
Your results will vary and depend on many factors… including but not limited to your background, experience, and work ethic.
All business entails risk as well as massive and consistent effort and action. If you’re not willing to accept, please DO NOT GET THIS.
With that said… let me show you…
Exactly What You’re Getting…
Here’s the scoop:
I’ve released a four-part video training called “Deep Dive Into Niche Marketing”. It’s designed to help you tap into the raw power of specialization.
Altogether, these videos add up to 103 minutes of content and contain some of the most valuable information ever made public for financial advisors.
Frankly, the only reason I went through the trouble of creating this is that almost every week financial advisors ask me about niche marketing. They complain about how they scour the web looking for information about specialization, only to find a few paltry blog articles and podcast episodes.
They never find anything substantial…
No “deep dive” into the topic.
So, I created it.
And the best part?
It’s tailored specifically for financial advisors. 😄
The techniques, ideas, and strategies I’m sharing are working for advisors to grow their businesses (with examples shared below), and they can work for you too.
Here’s what you’ll discover inside…
Video #1: How Niche Marketing Can Level Up Your Business
- The #1 mistake financial advisors make with their “marketing budgets” which virtually guarantees they’ll remain stagnant. (I discuss this on the fifth slide, so pay attention when you get there.)
- Why focusing on a niche can help you get more clients while working less. (Anyone can work more hours. It takes skill to make more money in less time)
- How to find 5,300 prospects in your niche market in five minutes. (I give a step-by-step example using Miami, Florida as my hypothetical location and I reveal how to reach every prospect – individually – in less than four months.)
Video #2: How Financial Advisors Can Choose A Niche
- The three most important things you should consider before choosing a niche. (I’d wager less than five in a hundred financial advisors know these three things, let alone how to apply them the correct way.)
- The perfect size for a niche. (A niche can be both too big and too small – I’ll tell you how to dial in on the best size for your target market.)
- A sleepy way – used by the world’s best networkers – to get introductions to people in your niche even if you’re starting with no connections. (Best part: it doesn’t matter what niche you choose, and you don’t have to “do” anything except leverage the resources right under your nose.)
Video #3: The Best Niches For Financial Advisors
- The 5 best niches for financial advisors. (I’ve cultivated this list after working with thousands of financial advisors over the years and I’ve ranked them, in order, according to how powerful they are in building a business.)
- The #1 best way to select a niche without alienating your current clients. (In fact, you may even be surprised to see your clients giving you referrals to people in your niche.)
- Why it’s often a fatal mistake to pursue niches with high incomes. (Research conducted by The Millionaire Next Door author, Thomas Stanley, revealed even though 4 in 10 physicians have an annual income of $200K or more, only 1 in 10 is a millionaire. I’ll show you how to avoid this trap and what to look for instead.)
- One little-known way to get more search traffic from people in your niche. (The example I give gets 4,400 searches per month and nearly every searcher wants to work with a financial advisor.)
- The #1 easiest way to find “money in motion”. (One advisor I know specializes in 529 planning and uses this strategy almost exclusively to grow his business.)
- An ingenious method career-changers can use to choose a niche. (And no, it is NOT merely dialing down into their old careers… there’s a much simpler and more effective way you can leverage your experience.)
Let’s break down that last tip…
Once upon a time, I had an interesting conversation with a relatively new financial who was training himself on the “Pollard” way of doing things.
One of the things he noticed after reading all of my 100+ articles and listening to every one of my 75+ podcast episodes was that I constantly stress having a niche.
So, he heeded my advice and chose a niche: the military/veteran market.
Because he’s a veteran himself (a Marine) and he’s passionate about helping veterans plan for retirement, protect their families, and gain peace of mind.
This brings me to my point…
This is the PERFECT niche for him because he loves military veterans and he can relate to them on a deeper level than some generalist financial advisors.
Now, let’s keep going…
Video #4: The Key To Making Niche Marketing Work
- A powerful “twist” you should add to your website and social media profiles – used by several of Barron’s Top 100 Financial Advisors – which makes your fees almost irrelevant. (This is one of the most brilliant ways to eliminate price objections I’ve ever seen.)
- A “dignified” way to immediately build rapport with your target market. (I routinely use this in my emails, podcast episodes, and newsletter.)
- The “holy grail” of all niche marketing. (Children’s author R.L. Stine used this secret to niche down into children’s horror and sold more than 350 million books, making him one of the most successful authors of all time.)
- The mysterious “instant connection” methodology – based on the world’s best-selling magazine – that can get prospects interested in learning more about you in as little as fifteen minutes. (Full transparency: I have revealed this secret to my Inner Circle members and have gotten stellar feedback as a result.)
And that’s only the tip of the iceberg. I could go on, but if I haven’t convinced you this is a must-have by now, I never will.
I’ve spent several years and thousands of dollars mastering the fundamental elements of niche marketing. Now, I’m spoon-feeding them directly to you.
I Can Help You Transition To A Niche Whether You’re Brand-New Or If You Already Have A Thriving Business…
I’m useless extreme approximately this, too… Many monetary advisors are terrified to select a spot due to the fact they’re worried they’ll alienate their modern customers or pigeonhole themselves. Yet, here’s the thing… and pay the interest due to the fact that is vital… The diploma to which being precise will increase conversions is nearly usually extra than any alienation which occurs. This is the purpose why the area of interest in advertising nearly usually will increase revenue, productivity, and profits. For instance, in case you are a generalist monetary marketing consultant and feature a hundred prospects, your advertising ought to thoroughly convert five of them into customers. This is respectable. On the alternative hand, in case you specialize in operating with pediatricians and feature a set of a hundred pediatricians, it’s now no longer unheard of to transform 10 or extra of them into customers. That’s a whopping a hundred% increase… without converting whatever else… Besides, your modern customers already see the cost you offer. They’re now no longer going to go away from you so long as you are presenting first-class service. If it makes your experience any better, here’s an instance from my very own life… My non-public accountant observed my recommendation in the area of interest of advertising and has visible his enterprise development as a result. He ended up selecting lawyers as his area of interest and wager what? I’m now no longer an attorney, and because of this I’m now no longer in his area of interest, however, I couldn’t be happier together with his service. I’m now no longer going to go away from him despite the fact that he focuses on operating with a positive group. You’ll likely have the identical enjoy together along with your customers: so long as you offer top service, you’ve got not anything to fear approximately. This means – furnished you operate those ideas – now no longer most effective are you able to appeal to human beings on your area of interest, however you could maintain to draw others who you could be given as customers in case you so select. It’s the first-rate of each world. Here’s What To Do Next… “Deep Dive Into Niche Marketing” is a set of 4 films that receive brought to your inbox right away when you order. It costs $295. (It’s vital to note it is able to be tax-deductible for you anyway…) I am intentionally pricing it this expensively for 2 reasons: 1. To discourage the do-not anything monetary advisors who’re hooked on the freebie-in search of and shopping for less costly products. 2. To inspire implementation from people who purchase. Because even advisors who insist they “already realize this!” records aren’t doing maximum of it. Putting a few pores and skin in the sport will assist them to get off their butts and implement. That’s why I am looking to be as blunt as possible: there may be not anything “new” approximately the records provided here, however, don’t permit that trick you into wondering those films can not come to be a number of the maximum vital belongings you possess. Remember, you’re getting on the spontaneous get right of entry so that you can download the entirety proper away and watch as commonly as you please. But wait, I’m now no longer accomplished due to the fact you are additionally getting…
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